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Work Experience

Dec 2024 - Sept- 2025
DIRECTOR OF MARKETING
D.R. HORTON
Denver, CO 

Oversaw marketing operations for homebuilding, driving strategy, brand management, and campaign execution. Led market research and trend analysis to identify opportunities that boosted community visibility and sales. Partnered with internal teams and external partners to deliver integrated campaigns, manage advertising budgets, and ensure consistent branding across digital, print, and in-person channels. Balanced strategic vision with hands-on execution to strengthen growth and market presence.

Dec 2023 - Sept- 2024
MARKETING ACCOUNT MANAGER
WIPFLI
Denver, CO 

Led multi-channel marketing initiatives for advisory services and SaaS platforms at a top 50 accounting and advisory firm, driving brand visibility and client engagement. Developed and executed strategic marketing plans, managed budgets, and collaborated with cross-functional teams to deliver impactful, client-focused collateral. Conducted competitive analysis to inform positioning and partnered with external agencies to expand reach and support business growth.

May 2022 - July 2023
MARKETING MANAGER
SUNPOWER
Denver, CO 

Developed and executed B2B2C go-to-market strategies for solar and electric vehicle (EV) products in new home communities, encouraging builders to adopt them as standard features or offer them as valuable options for buyers. Partnered with builder affiliates to align marketing efforts, leveraged market data to demonstrate demand, and created targeted collateral and presentations to drive adoption and campaign success.

Feb 2019 - May 2022
MARKETING MANAGER
Meritage Homes
Denver, CO 

Oversee all marketing efforts for homebuilding operations, including strategic planning, brand management, and campaign execution. Leading market research, analyzing trends, and identifying opportunities to enhance community visibility and drive sales. Collaborating with internal teams and external partners, developing integrated campaigns, managing advertising budgets, and ensuring consistent branding across digital, print, and in-person channels. Executing a blend of strategic vision and hands-on execution to support the company's growth and market presence.

Feb 2019 - May 2022
MARKETING MANAGER
Meritage Homes
Denver, CO 

​Developed and executed annual marketing plans aligned with division goals to drive traffic, sales, and community growth. Directed the launch of new communities, model homes, and integrated campaigns, including promotions and events that elevated visibility and buyer engagement. Managed vendor and stakeholder relationships while leading a marketing team to uphold brand standards and deliver measurable ROI across all initiatives.

Dec 2023 - Sept 2024

Marketing Account Manager

I led multi-channel marketing efforts for advisory services and SaaS platforms for a top 50 Accounting & advisory firm. I developed strategies, managed budgets, collaborated with internal teams, and created client-centered collateral. I also conducted competitive analysis and partnered with external agencies to support business growth.

May 2022 - July 2023

Marketing Manager

Specialized in developing and executing B2B2C go-to-market strategies for sustainabiity products in new home communities. Collaborated with affiliates to align marketing initiatives, analyzed market data, and created targeted presentations and collateral to ensure successful campaign implementation, driving the adoption of products.

Feb 2019- May 2022

Marketing Manager

Responsible for developing and executing an annual marketing plan aligned with business objectives, aimed at driving traffic, sales, and overall growth. Led the launch of new initiatives, product introductions, and marketing campaigns, including consumer promotions and events. Managed vendor and stakeholder relationships, while guiding a marketing team to ensure all efforts adhered to brand standards and consistently delivered a strong ROI.

Feb 2017- Feb 2019

Marketing Manager

Responsible for developing and executing integrated marketing strategies and campaigns designed to generate leads, increase both online and in-person traffic, and drive conversions. This role involved leveraging multi-channel marketing approaches to meet or exceed business objectives, optimizing campaign performance, and ensuring a seamless customer journey from awareness to conversion. Consistently aligned marketing efforts with business goals to maximize ROI and growth.

Jan 2005 - Nov 2016

Research Director

​Led research initiatives that provided audience insights and media measurement, analyzing viewership data across platforms to support advertising sales, content strategy, and brand initiatives. Collaborated with sales and news teams to create compelling data-driven narratives, highlighting the station's value to advertisers. Oversaw research methodologies, worked cross-functionally, and presented insights to leadership for strategic decision-making.

Feb 2017 - Feb 2019
MARKETING MANAGER
Oakwood Homes
Denver, CO 

Developed and executed integrated marketing strategies to generate leads, increase online and onsite traffic, and drive homebuyer conversions. Leveraged multi-channel campaigns to support community sales goals, optimized performance for maximum impact, and ensured a seamless customer journey from initial awareness through purchase. Consistently aligned marketing initiatives with division objectives to deliver growth and strong ROI.

Jan 2007 - Nov 2016
RESEARCH DIRECTOR
KMGH-TV ABC
Denver, CO 

Led audience research and media measurement initiatives, analyzing cross-platform viewership data to inform advertising sales, content strategy, and brand development. Partnered with sales and news teams to craft compelling, data-driven narratives that demonstrated the station’s value to advertisers. Oversaw research methodologies, collaborated across departments, and delivered actionable insights to leadership to guide strategic decision-making.

Education

1995 - 2001
Metropolitan State University of Denver | Communications Studies

A focus on broadcast communications. My coursework centered on media production, journalism, and the principles of effective broadcasting, giving me a strong foundation in both the creative and operational aspects of the media industry

Spring 1996

Univ. of Guadalajara, Mexico | Study Abroad

A semester study abroad program at the University of Guadalajara, Mexico, which helped me achieve proficiency in Spanish. This experience not only enriched my communication skills but also provided a well-rounded understanding of cultural dynamics.

Professional & Technical Skillset
 

PROFESSIONAL SKILLS:
  • ​Project Management
  • Data Analysis
  • Budgeting
  • Creativity
  • Email Marketing
  • Social Media Marketing
  • Digital Marketing
  • SEO & SEM
  • ​Market Research
  • Project Management
  • Go-to-Market Strategy
  • ​Voice of Customer

  • Journey Mapping

  • Content Creation

  • Event Coordination

  • Leadership

TECHNICAL SKILLS

Design 

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Figma

  • Canva

Web/CMS

  • Wix

  • WordPress

  • BDX/BHI​

  • Sitecore

Digital Asset Management

  • Bynder

  • Aprimo

Email/Automation

  • MailChimp

  • Marketing Cloud

  • Eloqua

Analytics

  • Google Analytics

  • Tableau

  • ​

Project Management 

  • Wrike

  • Basecamp

  • Asana

Ad Platforms

  • Facebook ads

  • Google ads

  • LinkedIn ads

Office tools

  • Microsoft Office

  • Google Suite

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