Projects

Website Landing Pages

Landing pages are crucial for converting leads into customers, forming an integral part of any digital marketing strategy. By strategically guiding users with clear calls to action, landing pages support both lead generation and sales goals.

I’ve worked alongside web development and design teams, improving landing pages through enhanced design and SEO optimization. These efforts have resulted in higher engagement and increased conversion rates by making the pages more visually appealing, user-friendly, and search engine-friendly.

Paid Digital

Digital ads are a powerful tool for enhancing brand awareness and visibility, particularly when utilizing demographic, behavioral, and contextual targeting to engage the right audiences. In my campaigns, I prioritize strong, trackable calls to action, ensuring cost-effective execution while delivering detailed analytics for valuable campaign insights.

The display ads below were strategically planned and executed as part of campaigns designed to improve conversions. By targeting specific audiences who visited competitor communities, one campaign achieved a 77.4% increase in website traffic

Collateral

Marketing collateral serves as a vital extension of a company's content marketing efforts, providing customers with comprehensive information about products, services, or brands in an engaging and accessible format.

I have successfully led the creation of impactful, client-focused marketing collateral, collaborating with cross-functional teams such as Compliance, Design, and Production to ensure seamless coordination from development to final delivery, including web integration.

I have spearheaded the transition from traditional print materials to digital brochures, enhancing the customer experience with interactive content that is easily accessible across mobile, tablet, and desktop platforms.

In addition, I executed creative development and production for high-visibility co-marketing campaigns, which included billboards and newspaper advertisements, designed to maximize brand exposure and engagement.

Newsletters

Marketing newsletters are an effective way to deliver product-focused and informational content directly to a subscriber base of potential and existing customers through email.

I have extensive experience in writing and editing newsletters for both B2B audiences and internal corporate communications. My expertise includes curating and developing engaging story ideas, and I have successfully managed the production of quarterly newsletter publications, from concept to distribution.

Email & Direct Mail Marketing

I’ve successfully executed targeted email and direct mail campaigns by focusing on audience segmentation, relevant content, and strong design. This approach has consistently improved engagement, open rates, and conversions. Whether through polished email designs or value-driven direct mail strategies, my efforts have helped drive measurable results and support sales growth.

Press & Media

Press releases and media exposure provide a highly effective, cost-free marketing channel when a company has important, newsworthy announcements. I work closely with PR agencies and internal PR teams to develop strategies while also being skilled in crafting attention-grabbing press releases that maximize media exposure. With on-air experience as a spokesperson, I’ve trained others to handle interviews and communicate effectively. Additionally, I’ve established strong relationships with PR firms and media outlets.

Shown are some examples of press releases, stories, and interviews that I contributed to and helped secure media attention.

Video Content

Incorporating video into a marketing mix is a highly effective way to improve SEO, strengthen brand awareness and loyalty, boost customer engagement, and enhance multi-channel strategies.

I strategically integrate video into my marketing efforts to capture and retain viewers' attention more effectively than text alone.

I partnered with creative teams to produce video shoots, guiding the use of motion graphics, drone footage, photography, and script development.

Blogs

Blogging is a vital component of any digital marketing strategy, effectively driving lead click-throughs to websites and enhancing brand engagement.
I specialize in crafting compelling blog content on current events, industry trends, and company news, ensuring it resonates with readers.

With years of experience in blogging, content research, and creative writing, I have honed my ability to craft engaging, informative posts that capture audience interest and drive results.

Social Media

I have a strong track record of leveraging social media to efficiently reach and engage audiences, increase brand visibility, and drive website traffic. By incorporating video, animation, and strategic content formats, I’ve consistently achieved measurable results in boosting engagement and overall performance.

Events & Conferences

Face-to-face interactions remain one of the most effective ways to build stronger relationships with current and prospective customers while enhancing brand growth.

My event marketing experience spans a wide range of formats, from in-person to virtual events. I’ve successfully planned and organized everything from panel discussions, webinars, and lunch-and-learn sessions to large-scale trade shows, conventions, launch parties, and VIP events, catering to both small and large audiences.